Made in Bangladesh Campaign
The “Made in Bangladesh” campaign is a flagship initiative under the BDFairs platform, designed to showcase the excellence of Bangladeshi products on the global stage. This campaign aims to elevate the brand value of Bangladesh by promoting a wide array of locally manufactured goods, ranging from textiles and garments to technology and crafts. By creating a robust global presence, the campaign seeks to unlock new markets, increase exports, and position Bangladesh as a hub of quality and innovation.
Objectives
- Expand Export Markets: To introduce Bangladeshi products to new international markets and strengthen their presence in existing ones.
- Boost Brand Value: To enhance the global perception of “Made in Bangladesh” as a mark of quality and reliability.
- Promote Diverse Products: To highlight the diversity of Bangladeshi products, from traditional crafts to modern technology.
- Attract Foreign Investors: To create opportunities for foreign investments in Bangladeshi industries by showcasing their potential.
Key Activities
- Global Showrooms and Display Centers: Setting up physical and virtual showrooms in targeted countries like Malaysia, USA, Canada, UK, France, and UAE to provide an immersive experience of Bangladeshi products.
- Online and Offline Marketing Campaigns: Utilizing the BDFairs web portal, social media platforms, and international trade shows to promote Bangladeshi goods to a global audience.
- Partnerships and Collaborations: Working with embassies, exporter associations, consulting firms, and government bodies like EPB, BIDA, BEPZA, and BEZA to ensure comprehensive support for the campaign.
- Product Showcases and Trade Fairs: Organizing and participating in international trade fairs, both online and offline, to directly connect with potential buyers and partners.
- Digital Marketing and E-Commerce Integration: Leveraging digital marketing strategies and integrating e-commerce platforms to facilitate direct purchases from international buyers.
- Training and Capacity Building: Providing training and resources to Bangladeshi manufacturers to meet international standards and adapt to global market demands.
Expected Impact
- Increased Export Revenue: A significant boost in export revenue as new markets open up and existing ones expand.
- Enhanced Global Presence: A stronger, more recognized brand image for Bangladeshi products worldwide.
- Job Creation and Economic Growth: By increasing demand for Bangladeshi products, the campaign is expected to create jobs and contribute to the country’s economic growth.
- Sustainable Development: Promoting environmentally friendly and sustainable products to meet the growing demand for green products globally.
How to Get Involved
- Manufacturers and Exporters: Join the campaign by registering your products on the BDFairs platform and participating in our global showrooms and trade fairs.
- Investors: Explore investment opportunities in Bangladesh’s growing industries.
- Consumers: Support the “Made in Bangladesh” initiative by choosing quality Bangladeshi products and spreading the word.
The “Made in Bangladesh” campaign is more than just a marketing effort—it’s a movement to redefine the global perception of Bangladeshi products. With the support of the BDFairs platform and the commitment of Bangladeshi businesses, this campaign is set to transform Bangladesh into a global leader in manufacturing and innovation.
Join us in this exciting journey to make “Made in Bangladesh” a symbol of excellence worldwide.